Airtable Social Media Content Calendar

When I launched my first business, planning and executing strategic social media campaigns was new to me and somewhat daunting. I endeavored to learn as much as I could and avail myself of any tools that could help me manage the process. This research lead me to the concept of social media content calendars and Airtable’s templates.
I leveraged an Airtable social media content calendar template and modified it to fit my needs. Once I created the database, input my campaign details and started executing on my plan, I could actually enjoy the process!
Images of my social media content calendar are shown below.
Content Pipeline table - All Content view. This is the table that contains all the details about the individual posts, with linkages to the relevant social media campaigns.
Content Pipeline table - All Content view. This is the table that contains all the details about the individual posts, with linkages to the relevant social media campaigns.
 
Content Pipeline table - Production Pipeline (Kanban) view. This view provided a quick overview of where my posts were in process, so I knew if I was early, on time or falling behind on my plan.
Content Pipeline table - Production Pipeline (Kanban) view. This view provided a quick overview of where my posts were in process, so I knew if I was early, on time or falling behind on my plan.
 
Asset Library table - Kanban view. In order to be visually consistent and manage the most useful hashtags, I created the Asset Library table to keep track of brand logos, colors and relevant hashtags.
Asset Library table - Kanban view. In order to be visually consistent and manage the most useful hashtags, I created the Asset Library table to keep track of brand logos, colors and relevant hashtags.
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